Everyone who has ever stayed at a Taj property is almost certain to rave about the excellent hospitality they experienced. I used to find these overly enthusiastic praises annoying, but after staying with them a few times, I finally understand why.
While there may still be some issues, when it comes to providing exceptional hospitality, Taj is truly a master. However, their loyalty programs used to be quite lackluster compared to the likes of Marriott Bonvoy and Hilton Honors.
Fortunately, things have changed for the better now. Taj has introduced numerous exclusive benefits, privileges, offers, and partnerships for their loyal customers. So let’s dive into the world of Taj loyalty and discover all it has to offer.
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Various Taj Membership Options - A quick look
Let’s first take a quick look at various membership programs available with Taj Hotels.
| Program | Description |
|---|---|
| Taj InnerCircle, now a part of Tata Neu | Taj’s primary loyalty program with multiple status levels. |
| Taj Epicure | Taj’s dining program. Comes in 2 flavours. |
| The Chambers Global | Invite only for HNIs. |
| Taj Advantage Plus | For business travel bookings. |
| Taj Alliance Preferred Partner | For Travel companies and agents. |
We will get into the details of each program soon. However, before that let’s have a look at various partnerships of Taj that can help you kickstart your Taj journey.
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Taj Partnerships
Taj has several partnerships that can help you save more and enjoy much better privileges without having to go through the usual grind of staying for 40 nights or spending 4 lacs etc.
Taj Credit Card Partnerships
There are several credit cards that offer complimentary Taj Epicure memberships and other benefits. You can not only save on membership fee and dining, you also get upgraded to Taj InnerCircle gold in most cases.
Here’s a look at some of the most popular ones:
| Credit Card | Taj Offer |
|---|---|
| Amex Platinum | Taj Reimagined Epicure Membership, 25% off on stays at Taj and INR 45,000 Taj Vouchers + 10,000 bonus points. You also get Marriott, Hilton and Radisson Gold Status and complimentary Taj Vouchers on travel bookings. |
| Amex Platinum Reserve | Taj Epicure, 25% off on stays at Taj and 15,000 bonus points. |
| HDFC Tata Neu Cards | Up to 5% cash back on spends at Taj Hotels. |
Taj - Shangri-La Partnership
Update: Taj and Shangri-La Partnership has now ended.
If you have a Shangri-La Jade or higher status, you can get a Taj Gold or Platinum status for as long as you maintain a status with either. Read more about the requirement and application process for Taj Shangri-La Status Match here.
In case you are a Singapore Air Elite, you can status match to Taj InnerCircle by first matching your Singapore Airlines status with Shangri-La and then to Taj.
Taj Airline Partners
Taj has partnered with several airlines to earn airline miles instead of InnerCircle points. However, you will probably get more value with redemption on hotels versus airmiles. You can see the current list of partners here.
Tata NeuPass (Earlier Taj InnerCircle)
Tata NeuPass is the primary membership offering of Taj Hotels – their flagship loyalty program.
The way it works is pretty straightforward. You earn NeuCoins on all spends at Taj Hotels. Each NeuCoin is worth INR 1. You can redeem it for stay, dining, spa and other activities at the hotel.
It’s more like Accor ALL than Bonvoy or Honors. Points are worth a fixed value in currency. That’s it.
However, unlike Accor, you earn a lot more points with Taj.
There are 4 levels – Copper, Silver, Gold, and Platinum. You join as a Copper and earn 4 points for every INR 100 spent.
Here is an overview of the benefits you get with various status levels.
Taj Epicure Dining Plans
Taj Epicure is a popular dining program of Taj Hotels.
For the uninitiated, dining programs are run by hotels to promote their in-house restaurants. Almost every dining program operates on a similar pattern – straight discounts on dining bills (generally pretty good) at restaurants and a few perks thrown in.
Taj Epicure comes in two flavors - Taj Epicure Preferred (INR 25,000 + taxes) and Taj Epicure Privileged (INR 50,000 plus taxes).
Taxes are mostly around 18%.
On the face of it, both programs look pretty pricey, especially compared to other dining programs.
However, when you look at the benefits, it’s an attractive deal.
| Benefits | Preferred | Privileged |
|---|---|---|
| 25% Discount on Food & Beverage | ✔ | ✔ |
| 25% Discount on Qmin Deliveries | ✔ | ✔ |
| 20% Discount on Spa Treatments at J Wellness Circle Spas | ✔ | ✔ |
| Add on Card for enabling discount led Benefits | ❌ | ✔ |
| Complimentary NeuPass Membership Tier | Silver | Gold |
| Vouchers | Preferred | Privileged |
|---|---|---|
| One Night Stay Voucher at Participating Hotels | 1 Night | 1 Night x 2 |
| One Level Room Upgrade for One Night | Twice a Year | Four Times a Year |
| Sixty Minute Spa Treatment, access to steam and sauna for one person at our Spas across Participating Hotels | Once a Year | Thrice a Year |
| Set Meal for Two | Twice a Year | Four Times a Year |
| Celebration Cake in Member’s Birthday Month | ✔ | ✔ |
| 20% discount on Best Available Rate for Room/Suite at Taj Palaces | Once a Year | Twice a Year |
| 20% discount on Best Available Rate for Rooms at Taj Safaris | Once a Year | Twice a Year |
| 20% discount on Best Available Rate for Room/Suite Stay for Unlimited Consecutive Nights | Once a Year | Four Times a Year |
| One-time Access to the Pool, with Set Lunch & Wine at a Special Price of INR 3000 + Taxes per person for a maximum of 4 people | ✔ | ✔ |
| Exclusive Access to The Taj Club Lounge for two | ❌ | Four Times a Year |
Give Epicure Preferred a skip.
Out of the two programs, Taj Privileged is a much better value for money.
For INR 25,00 extra, you get:
- Taj Gold Status
- an extra free night (can be easily worth 15k or more)
- access to Taj Club lounge four times (worth 6-8k at least)
- add-on card for your spouse. At 25%, even a couple of dinners can be a huge saving.
- extra coupons for 20% off at Taj Palaces and Taj Safaris. Depending on the room and property, this alone might be worth more than the membership cost.
- 2 extra upgrade certificates, 2 extra set lunch, 2 extra spa voucher, 3 extra 20% off vouchers. All of them combined can easily get you a value of around 30-40k.
The Chambers Global
The Chambers Global is an invite only Club membership program of Taj Hotels. The program is meant for super achievers - successful startup founders, big business-people etc.
The Chambers Global Membership comes at a cost of about Rs.20 lakh as joining fee and Rs. 3 lakh annual fee.
However, since the program is invite-only, your offer may vary.
What will Taj Chambers Global membership get you?
- One-time transfer of Individual membership to son or daughter by filling in the Nomination Form, subject to consent and approval of IHCL.
- Complimentary Platinum Membership for the Member of the coveted Taj Inner Circle Program (excluding hotels stay experiences).
- Pool and Fitness Centre across Taj, SeleQtions and Vivanta Hotels worldwide (excluding Taj palaces)
- Business centre and club lounge across Taj, SeleQtions and Vivanta Hotels worldwide (excluding Taj palaces)
- Priority bookings with one level upgrade, subject to availability, across Taj, SeleQtions and Vivanta Hotels worldwide.
- The Chambers Concierge for a connected and seamless service across Taj, SeleQtions and Vivanta Hotels worldwide.
- Exclusive discounts, subject to availability of benefit at the Participating Hotels:
- 25% off at restaurants (excluding Wasabi and Orient Express) and bars on food and non-alcoholic beverages. Not valid on group bookings of more than 20 people and banquets.
- 25% off on the best available room rate on the hotel website, with complimentary breakfast, subject to a maximum of 5 rooms per day.
- 25% off on business centre bookings
- 25% off at Club lounge
- 25% off at JIVA spas
- 25% off at participating salons
- 50% off on laundry services
- Benefits of an Add-On card with following benefits:
- Pool and Fitness Centre across Taj, SeleQtions and Vivanta Hotels worldwide (excluding Taj palaces)
- Business centre and club lounge across Taj, SeleQtions and Vivanta Hotels worldwide (excluding Taj palaces)
- Exclusive discounts, subject to availability of benefit at the Participating Hotels:
- 25% off at restaurants (excluding Wasabi and Orient Express) and bars on food and non-alcoholic beverages. Not valid on group bookings of more than 20 people and banquets.
- 25% off on the best available room rate on the hotel website, with complimentary breakfast, subject to a maximum of 5 rooms per day.
- 25% off on business centre bookings
- 25% off at Club lounge
- 25% off at JIVA spas
- 25% off at participating salons
- 50% off on laundry services
If you would like to know more about the program, or apply for it, head over to the program page.
Taj Advantage Plus
Taj Advantage Plus is the business rewards program of Taj Hotels. Every time you book a stay for your colleagues or employees at any Taj, SeleQtions, Vivanta or The Gateway hotels, you get TAP reward points.
These reward points can be redeemed for stays or dining.
You need a TAP number to use while booking a stay for others. To enroll, send an email to tajadvantageplus@tajhotels.com with your details like name, contact number, organization name and postal address.
Taj Alliance Preferred Partner
The Taj Alliance Preferred Partner Membership Programme (TAPPMe) is Taj’s Travel Agent program. It’s meant for travel companies that make hotel bookings on behalf of individuals or companies.
You can read more about and apply for the program here.
